How It Works
Built on what shoppers buy, not what they browse.
Click data tells you what caught their eye. Purchase data tells you what they actually want. We use purchase data.
Based on 6-month pilot data across 7 early-access retailers.
Three signals. One coherent shopper picture.
Order history
What they have bought and in what combinations. The most honest signal in retail: someone paid for it.
Return behavior
What they sent back and why that matters. A return is information about mismatch: it tells us what this shopper does not need.
Session timing
How frequently they visit and what they come back for. Pattern buyers have predictable rhythms that shape which products to surface first.
Real-time. Per session. No batch delay.
The model updates on every session without requiring you to write or maintain merchandising rules. No weekly refresh cycles, no static boost lists. Every category page visit triggers a real-time relevance score for each product in your catalog, ranked by what this specific shopper has bought, returned, and come back to buy again.
What a rebuilt category page actually looks like.
Default grid
- Cotton Rug $89
- Linen Throw $54
- Merino Blanket $128
- Velvet Cushion $42
- Wool Blanket $96
- Linen Duvet $175
After CFY
- Wool Blanket $96 Recommended
- Merino Blanket $128 Recommended
- Linen Duvet $175 Recommended
- Linen Throw $54
- Velvet Cushion $42
- Cotton Rug $89
Works with your existing store.
Most merchants are live in under 4 hours using our guided setup. Shopify and WooCommerce installs require no custom code. Magento and custom API connections are documented step by step.